🎯 Brand Positioning
- Core Message: “Small Batch. Big Terps.”
- Target Audience: Terp-chasers, connoisseurs, creatives, and wellness seekers
- Tone: Bold, flavorful, and boutique
📱 Digital Campaigns
1. Strain Drop Announcements
- Platform: Instagram, Threads, TikTok, Email
- Content:
- High-res jar shots + terpene overlays
- “Drop Alert” countdowns
- QR code to strain page
- CTA: “Tap the QR. Taste the Terps.”
2. Terpene Tuesdays
- Weekly educational posts breaking down terpenes in each strain
- Use reels + carousel posts with flavor icons and effects
3. Influencer Collabs
- Partner with micro-influencers in cannabis, wellness, and music
- Send curated “Kapow Kits” with all 3 strains
- Encourage unboxing + review content
🛍️ Retail & Packaging
1. In-Store Displays
- Branded terpene charts
- QR code posters linking to strain pages
- “Flavor Flight” bundles (3.5g of each strain)
2. Limited Edition Packaging
- Holiday-themed jars (Halloween, Thanksgiving, NYE)
- Include collectible strain cards with terpene facts
📧 Email & SMS Strategy
1. Segmented Drops
- Notify customers based on past strain interest
- Example: “Loved Blue Cookies? Melon Berries just dropped.”
2. Loyalty Program
- Points for purchases, reviews, referrals
- Redeem for merch, exclusive drops, or early access
🎤 Events & Community
1. Pop-Up Terp Tastings
- Partner with dispensaries for live sampling
- Educate on flavor, effects, and terpene science
2. Grower AMA (Ask Me Anything)
- Host Instagram Live with your head cultivator
- Answer questions about growing, curing, and strain selection