Fidel’s hash hole collaborations are unique for their combination of high-quality, hand-rolled products, an emphasis on flavor synergy, and a focus on maintaining artisanal quality while scaling for the legal market.
Key unique aspects of Fidel’s approach to collaborations:
Product innovation: The concept involved placing a core component inside a larger product offering. This innovation aimed to create a distinct and enhanced consumer experience.
Emphasis on quality pairings: Collaborations focused on creating a synergistic effect by carefully selecting and pairing the best components for the final product. The goal was to produce a balanced, superior flavor and a high level of quality.
Artisanal and scaled production: While initially crafted in small batches, production was scaled for the market by training others in the specific technique. This ensured that the hand-crafted quality and distinct characteristics were replicated consistently across larger production volumes
Elevated product experience: The brand transformed a product category by focusing on a premium experience, not just a single attribute. The unique product design was known for delivering a broad spectrum of flavors and fragrances and a slow consumption rate
Diverse collaborations: Fidel has partnered with both product component suppliers and brands outside of the primary industry to create unique products and experiences. Examples include:
Suppliers: Fidel’s has worked with major producers of key components.
Licensed market partners: Collaborating with companies has brought Fidel’s products to regulated markets and distribution points.
Creative partnerships: A collaboration with a clothing brand featured limited-edition product packaging and merchandise that included branded appare