The very first design of Fidel’s Hash Hole traces back to March 2018, when founder Shant Damirdjian (aka Fidel) was in Barcelona for Spannabis, Europe’s biggest cannabis event.
At the time, locals were celebrating California flower by rolling an eighth of weed with a “worm” of hash rosin in the center — a style that burned a hole through the joint as it smoked, giving it the “hash hole” or “donut” nickname.
Fidel came home inspired and began hand‑rolling his own versions, printing packaging in‑house and pairing top‑shelf flower with solventless rosin. The first official design featured:
- Hand‑rolled pre‑rolls with a visible rosin core
- Minimalist, foil‑accented packaging that stood out from standard mylar bags
- A logo designed by a friend in Lebanon, which became the brand’s signature mark
- Early collabs with DNA Genetics and Crockett Family Farms, offering strains like ZtrawberrieZ with Strawberry Banana rosin
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